My mission with 990 is to protect its trademarks, its agents’ use of the trademarks, its intellectual property, enhance its value and create efficiencies through advocacy, intellectual property, and related matters. I am a legal counselor, skilled negotiator, and technologist having over thirty-five years of hands-on experience. My passions are in developing, implementing and harvesting benefits of business initiatives—their associated regulatory and public policy frameworks, as well as their organizational and funding needs—and value preservation. I enjoy relaxing with my wife, Lynn (also an attorney), sailing our sloop, the Windward Vision, in and around San Diego Bay.