The Home Price Bidding War Nobody Wins

It’s one of the most reprehensible practices in real estate, causing husband-wife fights, stress, delay and lost opportunity. It also costs homeowners millions in lost value each year. What is it? It’s a selfish practice some Realtors commonly use, telling you that your home is worth more than it is to win the listing. Think … Read more

Don’t Blame Realtors Who Don’t Work Hard

Did you know that a person’s actions can be influenced by art on a wall? It’s true. Some paintings and photos cause us to act differently. An experiment in a company’s lunchroom placed an “honesty box” on a table next to the 50-cent self-serve coffee. A picture was hung on the wall above the honesty … Read more

The Power of the Appraisal

The appraisal can be a home seller’s biggest fear.  You and your listing agent have priced your home for what you believe it is worth, usually based on market conditions and recent comparable sales.  Your buyer is all in – ready to move ahead and move in.  But the dark cloud looming on the horizon … Read more

The Psychology Behind Selling A Home

Almost every Arizona realtor has had the same training in marketing: prepare a listing presentation, research the comps to suggest a list price, photograph the home (sometimes even wow the seller with the more expensive “twilight” photo shoot), put a sign in the yard, and get it on the MLS as soon as possible. Then … Read more

A Common Mistake Home Sellers Make

After negotiating thousands of sales over 35 years I’ve seen an array of price-depressing mistakes homeowners (and their Realtors) consistently make.  One biggie is listing homes in MLS (Multiple Listing Service) too quickly. MLS should be used strategically, not immediately. Here’s why. The MLS tells buyers how many days your home has been on the … Read more

Smart Sellers Think Like Buyers

Selling your home? Price it fairly and you are likely to receive offers. How do you decide whether to accept, reject, or counter offer back to a buyer? My father was a real estate broker. He was gifted at condensing important concepts into one sentence rules to help me make better decisions. Since my dad’s … Read more